If you didn’t seize the chance to leverage Black Friday sales, there’s still ample opportunity to elevate your online store and make a fortune on Boxing Day. Boxing Day is a popular holiday celebrated the day after Christmas every year. Many people globally and especially in the commonwealth nations take advantage of Boxing Day sales. More customers equals to more sales, which is what you can achieve on Boxing Day with the right planning. Online sales have grown at an unprecedented pace in the last few years and holidays such as Thanksgiving, Black Friday, and Cyber Monday witnessed a huge number of sales “ONLINE”.
Yes! People have decided to skip standing in long lines outside malls and stores to get their hands on their favourite products during holiday sales. They prefer enjoying these sales from the comfort of their homes via their mobile devices rather than enduring the cold while standing outside. Let’s talk about how you can get your business prepared for Boxing Day Sales with your online store.
If You Already Have an eCommerce Website or App
If you have an eCommerce website or a mobile app, Bingo! Now all you need to do is get your website or mobile app ready for the sales. Posting product images and listing prices won’t be enough to grow your sales, there’s a whole lot of work that you need to get done in order to accommodate tons of online shoppers. Firstly, you will need to get your online store tested (Not for COVID) for factors such as Speed, UX, Visuals, and Overall Performance. Here’s what’s need to be done:
Ensure that your website or app loads quickly. Compress images, leverage browser caching, and minimise unnecessary scripts to enhance loading times. Consider a content delivery network (CDN) to serve content swiftly across various locations.
User Experience (UX) Enhancement
Streamline navigation, simplify the checkout process, and ensure intuitive browsing. Test your site/app on different devices to guarantee a seamless experience across various screen sizes.
Update banners, graphics, and visuals to reflect the festive spirit of Boxing Day. Engaging visuals and captivating design can draw in more visitors and keep them engaged.
Conduct rigorous testing across different browsers and devices to ensure the stability and reliability of your platform during peak traffic. Load testing can help identify potential bottlenecks and optimize the system for heavy user influx. Remember, keeping your eCommerce website maintained should be your priority to acquire more sales throughout the year.
Given the surge in mobile shoppers, prioritise mobile responsiveness. Optimize for mobile devices to capture the attention of on-the-go consumers.
Refresh product descriptions, highlight special deals, and ensure that all information is accurate and up-to-date. Create compelling copy that resonates with the holiday spirit and encourages conversions.
Strengthen your website’s security to safeguard sensitive customer information. Implement SSL certificates and ensure compliance with data protection standards.
Customer Support Readiness
Equip your customer support team to handle an increased volume of queries, chats, and concerns efficiently. Consider implementing chatbots to provide instant assistance.
Remember, the success of Boxing Day sales relies not only on attractive deals but also on the seamless shopping experience you offer. By fine-tuning these aspects, you’ll be all set to cater to the influx of eager online shoppers and maximise your sales during this festive season!
If You Don’t Have an eCommerce Store
If you don’t have an eCommerce store, you need to get one built ASAP. An eCommerce mobile app or an eCommerce website can enhance your business’ sales greatly. An eCommerce website development company will be able to build your eCommerce store exactly how you want it. Lay down your expectations and discuss your project idea with the eCommerce development team you hire. If you are underestimating the potential of having an eCommerce store, here’s why it is important to have an eCommerce store:- Read More
Prepare your business for Boxing Day sales by optimising your existing eCommerce platform and considering eCommerce development if you don’t have a store yet. Fine-tune speed, user experience, visuals, mobile responsiveness, content, security, and customer support for a seamless shopping experience. Recognize the significance of eCommerce in today’s market to maximise sales during this festive season and beyond.